BLACKPINK
TWICE
LUZIA01
Plan规划
AUDIENCE & OBJECTIVES受众与目标Align on the priority audience, channel mix, campaign timing and measurable objectives before launch.在上线前明确核心受众、渠道组合、传播节点与可衡量目标。
→LIGHTNING TICKETING · 闪电票务AUSTRALIA / 2023—
BILINGUAL CREATIVE · DIGITAL DISTRIBUTION · CAMPAIGN INSIGHT双语内容 · 数字传播 · 推广洞察
Turn discovery
into attendance.让一次发现，
走向一次到场。
Lightning Ticketing helps live events reach Chinese-speaking and multicultural audiences in Australia through bilingual creative, focused digital distribution and measurable campaign execution—always leading fans to the partner-approved ticketing destination.闪电票务通过双语内容、定向数字传播与可衡量的推广执行，帮助现场娱乐项目触达澳洲华语及多元文化受众，并将观众导向合作方认可的购票路径。
AUAustralia-based澳洲本地团队EN / 中Bilingual execution中英文执行2023—Ticketing operations票务运营经验
LIGHTNING TICKETINGAU / 2023—
DISCOVERY TOATTENDANCE.从发现演出，
到走进现场。
Discover发现Connect触达Book购票
ϟAUDIENCE
GROWTH观众
增长
GROWTH观众
增长
Bilingual audience reach双语受众触达Approved ticket path认可购票路径
01 / FRONTLINE INSIGHT一线市场洞察
Audience insight shaped by frontline ticketing experience.来自一线票务经验的观众洞察。
Our team began in ticketing operations, giving us a practical view of how people discover events, compare options and decide to attend. We translate that insight into focused content, channel plans and accountable campaign execution.团队从一线票务运营起步，因此更了解观众如何发现演出、评估选择并最终决定到场。我们把这些经验转化为更聚焦的内容、渠道规划与可复盘的推广执行。
Discover our story了解我们的故事↗02 / PAST EVENT EXPERIENCE历史项目经验
Experience across the audiences shaping live entertainment in Australia.覆盖澳洲多类现场娱乐受众的项目经验。
View experience archive查看完整记录↗Since 2023, our ticketing activity has spanned K-pop, Mandopop, rock and contemporary live entertainment.自2023年以来，团队的票务活动覆盖 K-pop、华语流行、摇滚与当代现场娱乐等类型。
Artist and event names are shown solely to describe previous ticketing experience. No affiliation, endorsement or ongoing commercial relationship is implied.所列艺人及演出名称仅用于说明团队过往票务项目经验，不代表艺人、主办方、场馆或官方售票平台的授权、背书或持续合作关系。
03 / CAMPAIGN PATH推广路径
A clear path from campaign brief to approved ticketing destination.从项目需求到认可的购票路径，一套清晰的推广流程。
We support the audience journey between event discovery and an authorised purchase.我们专注于演出被发现之后、观众进入授权购票路径之前的关键环节。
02
Create内容制作
BILINGUAL CREATIVE双语内容Adapt approved event information and creative assets into natural, platform-ready English and Chinese content.将经确认的项目信息与素材转化为自然、适合不同平台发布的中英文内容。
→03
Distribute渠道传播
DIGITAL ACTIVATION数字传播Activate owned social channels, relevant audience communities and agreed placements with a coordinated publishing rhythm.通过自有社交渠道、相关观众社群及双方确认的传播位置，按计划协同发布。
→04
Direct购票引导
APPROVED TICKET PATH认可购票路径Direct interested audiences to the partner-approved ticketing destination using supplied URLs, tracking parameters or campaign codes.使用合作方提供的链接、追踪参数或活动代码，将有兴趣的观众导向认可的购票页面。
→05
Measure衡量复盘
CAMPAIGN SIGNALS推广反馈Consolidate channel response, attributable clicks or code usage where available, and audience feedback into a practical campaign report.汇总渠道表现、可归因的点击或代码使用情况，以及观众反馈，形成可执行的项目报告。
↗Need the complete partner model?想了解完整合作模式？Explore For Partners进入合作伙伴页面↗
04 / CHANNEL IN PRACTICE公开渠道实践
See how we communicate with live-event audiences.查看我们如何与现场娱乐受众沟通。
Our public REDnote channel provides a working example of how we package event information, maintain campaign momentum and respond to audience interest.闪电票务的小红书频道展示了我们如何组织演出信息、维持推广节奏并回应观众兴趣。
PUBLIC CHANNELREDnote / 小红书 · @闪电票务↗LIGHTNING / AUDIENCEACTIVE持续运营
WHAT THE CHANNEL SHOWS公开展示内容Campaign work,
visible in market.真实推广，
持续发生。
visible in market.真实推广，
持续发生。
01Event information演出信息组织02Campaign rhythm推广节奏03Audience response观众反馈
05 / LET'S TALK开始合作
Bring your next campaign closer to the right audience.让下一场演出，更接近真正感兴趣的观众。
For authorised campaign distribution, audience development and ticketing-platform partnerships in Australia, talk to our team.如需在澳洲开展授权项目推广、观众拓展或票务平台合作，欢迎联系我们。
Sales@lightningticketing.com ↗